Consumers still have a sweet tooth for desserts. In fact, 53% of consumers said that they had dessert within the past day based on a recent survey from Datassential. Even as we emerge from the pandemic, desserts are still very relevant as consumers look to indulge a sweet craving, with a treat that can offer familiarity, comfort, or nostalgia.
Mike Mitchell, senior brand manager, retail marketing, Sara Lee has observed: “In retail (frozen desserts/frozen section only), the total category is positive for both sales and volume. Distribution is up slightly but it’s a velocity story. Even after a record breaking 2020, not only are more consumers entering the category, they are also buying more.”