The buns and rolls segment of fresh bread accounts for over $6.0 billion in annual retail sales, per IRI, Chicago. This sandwich-heavy segment comprises hamburger and hot dog buns, but also other sandwich buns, dinner rolls, and traditional croissants. The coronavirus pandemic catalyzed an increase in sandwich activity across America. And judging by the increases seen in select segments of this vital area of fresh bread, the sandwich trend is still alive and well across the U.S.