Company plans to accelerate CAMBYA natural sugar replacement formula into U.S. market.
FoodTech start-up B.T. Sweet, Ltd. has named Yishai Potack as its new CEO. Potack will lead efforts to take company’s CAMBYA natural sweetener to the next level of its go-to-market plans. CAMBYA is a plant-based, one-to-one drop-in sugar replacer for use in multiple food applications.
Potack Joins B.T. Sweet armed with two decades of extensive experience in leading the business, marketing, and product development needs of global medical device innovators. He previously held senior roles at ReWalk Robotics, Inc., developers of wearable robotic exoskeletons enabling spinal cord injured individuals to walk; Covidien Medtronic Minimally Invasive Therapies Group; and artificial cornea developers EyeYon Medical, Ltd. Potack carries a BSc from The Hebrew University of Jerusalem and specialized in marketing at Yale University Business School.