Arla Foods Ingredients highlights shopper trends in mainstream sports nutrition
Three distinct consumer types were identified, each with different attitudes to exercise, nutrition, and protein.
Mainstream consumers are increasingly seeking out protein for sports nutrition, but their needs and purchase motivations vary, according to a major global study by Arla Foods Ingredients.
A total of 43% of the 12,000 consumers surveyed said they looked for added protein when choosing foods and beverages for exercise, rising to 52% for those aged 18-29. This interest in protein is rising, with 31% stating they had increased their use in the past two years compared with only 7% who had decreased usage.