All that and a bag of chips: You don’t have to be an Urban Dictionary editor to know that the phrase suggests something’s pretty special. And given the continued dynamism in today’s chips space, it’s apparent that snack chips—from retro potato platforms to better-for-you fruit and grain options—are something special, indeed. One could even argue they’re “all that” and a whole lot more.
But to twist the metaphor a bit further, it’s also true that disruptions to daily life over the past few years have made the pandemic era something of a … mixed bag for the snack-chips category, as snacking weathered the same storms as did every other habit consumers were accustomed to.