Recording artist, brand collaborate to launch Deja tu Huella Fund.
Cheetos and global recording artist Bad Bunny are teaming up for the third consecutive year to support Hispanic communities across the U.S. and Puerto Rico through the Deja tu Huella (Leave Your Mark) campaign. Since 2020, the Deja tu Huella campaign has been shining a light on Hispanic communities and calling on fans to leave their mark on all they do. This year, Cheetos and Bad Bunny, along with Bad Bunny’s Good Bunny Foundation, are on a mission to bring the Deja tu Huella notion to life with the launch of the $500,000 Deja tu Huella Fund.
Cheetos and Bad Bunny kicked off year three of their partnership in May with Cheetos’ new television commercial, Magic Touch. The commercial, which debuted during the 2022 Billboard Music Awards and featured new music off Bad Bunny’s latest album, Un Verano Sin Ti, spotlights the “magic touch” the Hispanic community possesses to transform the world around them. Now, with the launch of the Deja tu Huella Fund, Cheetos and Bad Bunny will award 20 individuals using their “magic touch” to impact Hispanic communities with $25,000 each.