Consumers are continuing to spend more time at home versus pre-pandemic and this is influencing what they are buying and how and what consumers are eating.
“During the COVID-19 pandemic, frozen foods saw unprecedented growth, becoming one of the most sought-after sectors in grocery retail. Two years from the start of the pandemic, we’ve seen very little slowing down. According to Fortune Business Insights, the global frozen food market is expected to grow at a CAGR rate of 6% through 2028. The rediscovery of the frozen food aisle has resulted in increased innovation across the industry. Manufacturers are expanding product lines and offering greater variety of attractive frozen snack foods, appetizers, and restaurant quality prepared meals that serve up convenience, nutrition and fun,” explains Lynwood Mallard, chief marketing officer, J&J Snack Foods