Not all potato chips are created equal. And competition among up-and-coming chip brands is fierce in this highly mature retail snack segment valued at $8.9 billion, per IRI, Chicago. In chips, a select few companies and longstanding legacy brands dominate annual sales and market share.
For companies striving to make their mark in the chip segment, every detail can lead to a potential point of differentiation—especially when a snack company has chefs leading the charge. And it’s through chef-driven flavor where Cincinnati’s Hen of the Woods Snack Foods truly shines—and continues to gain ground in the sales race.