Cakes are often associated with birthdays, weddings, and other celebrations, but manufacturers say consumers no longer need an excuse to enjoy their favorite snack or layer cakes—especially during tumultuous times.
“Our research shows that today’s parents are stressed, and that’s why they look for moments of joy with their family, whether those moments are together or on the go,” says Tina Lambert, VP, insights, innovation, & activation, Hostess Brands Inc., Lenexa, KS. “And Hostess has a variety of tasty treats that help bring everyday moments of joy to consumers and their families.”