Pork rinds continue to see strong growth, with retail category sales up 5.6% to $630.0 million for the 52 weeks ending April 17, 2022, according to multi-outlet plus convenience store data from IRI, Chicago (for a deeper look at the overall puffed and extruded snack market, including pork rinds, see “State of the Industry 2022: Puffed and extruded snacks offer variety, healthy options”).
In order to gain some perspective on the drivers of this growth, we reached out to Mark Singleton, vice president of sales and marketing, Rudolph Foods, a company that also produces the Southern Recipe Small Batch brand.