CLIF debuts CLIF CORPS Athlete Coalition with Venus Williams
Nonprofit Outdoor Afro to offer range of CLIF-supported outdoor experiences across the country.
Clif Bar & Company announced the launch of a new effort through CLIF CORPS, its longstanding employee-led community service program, adding CLIF athletes to help achieve equity and greater access to the outdoors and sports. CLIF CORPS is partnering with tennis champion and entrepreneur Venus Williams and the nonprofit organization Outdoor Afro in its mission to inspire Black connections and leadership in nature. This partnership will kick off a series of ongoing giving and service partnerships with community groups like the National Park Service aimed at providing opportunities for individuals across the U.S. to participate in activities otherwise deemed inaccessible or unwelcoming for economic, social, or emotional reasons.
“I am honored to be part of this new chapter of CLIF CORPS, and to support Outdoor Afro’s work to show greater representation in the outdoor community,” says Venus Williams. “Together our goal is to make a meaningful impact to reconnect Black communities with the outdoors and sports through education, recreation, and conservation.”