SimplyProtein continues U.S. expansion with Costco distribution
Product now available in 15-bar pack.
Wellness Natural USA Inc. announced its fan-favorite SimplyProteinCrispy Bars are now available at Costco locations nationwide for a limited time, providing shoppers with even more options for simple, plant-powered snacks. The Crispy Bars are available in a Costco-exclusive 15-bar pack featuring Peanut Butter Chocolate, Lemon Coconut, and Dark Chocolate Sea Salt. SimplyProtein Crispy Bars first entered 50 regional Costco warehouses in January 2022 and this national expansion brings distribution to over 600 warehouses nationwide.
After re-entering the U.S. market last year, the brand's multi-channel distribution approach continues to prove successful. Alongside the expansion from regional to national Costco distribution, SimplyProtein continues to add to its roster of retail with partners such as Kroger, Meijer, and HyVee. eCommerce also continues to drive sales growth for the brand through partnerships with online retailers such as Amazon and through its own direct-to-consumer platform.