Brazi Bites debuts Latino entrepreneur accelerator program to support underserved population of U.S. business owners
Program will accept applications through October 28.
Brazi Bites, maker of Latin-inspired, naturally gluten-free and better-for-you foods, announced the launch of its Latino Entrepreneur Accelerator Program heading into Latin Heritage Month. Created by co-founder and CMO, Junea Rocha, the program gives entrepreneurs a chance to win a $10,000 business grant and a 12-week long mentorship to help build their business at the most critical time of their journey.
With the number of Hispanic business owners growing 34% in the last 10 years and an estimated 4.65 million Hispanic-owned businesses now in place in the U.S., this segment is one of the fastest-growing of U.S. small businesses (Biz2Credit Latino-Owned Business Study 2021). While their contributions are significant, Hispanic business owners still find it challenging to raise the appropriate funding to launch and grow their businesses. Only 20% of Latino-owned companies seeking national bank loans exceeding $100,000 were approved in 2020, compared to 50% of White-owned enterprises, making the need for funding crucial (Stanford Latino Entrepreneurship Initiative 2021).