Wasa Crispbread debuts modern look with new packaging
New design driven by consumer insights.
Inspired by wellness-conscious millennials’ desire for simple, wholesome snacks and mini-meals, Wasa—the crunchy Swedish-style crispbread that has been around for more than 100 years—is launching new packaging that reflects a modern reinvention of the brand while staying true to its Swedish heritage.
The new packaging features vibrant colors inspired by nature; a large, unique font style; and prominent new graphics to convey the brand’s roots and dedication to simple, wholesome ingredients that taste and sound good. Consumer insights drove the new design for Wasa’s crispbread portfolio, which found the packaging to be fun, eye-catching, and differentiating.