Bars use allulose for sweetness, rather than sugar.
In August, SIMPLE releasedbetter-for-you snack bars with no hidden sugars.
SIMPLE is a women-owned emerging brand, and its bars are certified Sugarwise. The bars use naturally occurring allulose for sweetness, and does not include cane sugar, sugar alcohols, stevia, brown rice syrup, glucose syrup, or artificial flavors.