Hostess Brands is synonymous with snack cakes. Its iconic products date back over a century. The Hostess CupCake, with its signature squiggle, debuted in 1919, and Twinkies followed in 1930, with a string of snack cake and sweet goods innovations ensuing across the decades, including Donettes (1940), Sno Balls (1947), Ding Dongs (1967), Ho Hos (1967), and Zingers (1970s).
These are the nostalgic treats of America’s collective youth—and young at heart. Their apparent simplicity belies the sophisticated spark of innovation at each product’s core. These treats endure and set the standard for their respective categories. And they bring delicious moments of pure joy.