Arrowhead Mills debuts brand refresh, new products
Pancake, waffles mixes include Organic Oat Flour, Organic Apple Cider flavors.
Arrowhead Mills has debuted a new look featuring a redesigned logo, refreshed packaging, a revamped website and two new SKUs including Organic Oat Flour Pancake & Waffle Mix (Gluten Free) and Organic Apple Cider Pancake & Waffle Mix (Limited-Edition). The bolder and more sophisticated look is a nod to the evolution of Arrowhead Mills, which recently celebrated its 50th anniversary. The brand is also celebrating the fact that over 87% of all Arrowhead Mills products are now USDA Certified Organic.
The new look and feel will appeal to new Arrowhead Mills consumers, while continuing to connect with brand loyalists. The new packaging enhances shelf presence with a more modern, color block design featuring Arrowhead Mills’ signature red hue, and easy-to-read product benefits. Products featuring the new logo and packaging are rolling out to retailers now to reach on-shelf displays this month.