BetterBrand, the food tech start-up that transformed the bagel into the carb equivalent of two slices of banana, is now available in retail stores across the U.S. After announcing a global launch with Whole Foods Market in August, BetterBrand has further expanded and is now available in Sprouts Farmers Market, The Fresh Market, Gelson’s, and Bristol Farms locations across the country.
Founded in 2021, BetterBrand has disrupted the refined carb space by transforming the most carb-heavy foods into the least. Using technology and looking to the future of food innovation, the company places human health and food freedom at the forefront and is on a mission to "change the grain" to create a world where consumers can eat the foods they crave freely, without worry about weight gain or negative health repercussions.