Innova: Consumers seek out brands that respond to their core values at economic price
Annual trends are based on global consumer surveys.
“Redefining Value” heads Innova Market Insights’ Top Ten Trends for 2023, as consumers adapt to a global cost-of-living crisis in the face of economic and political volatility. With budgets stretched and supplies under strain, brands need to be flexible in action and open in spirit to connect with consumers, while also taking full advantage of rapidly emerging technological opportunities.
The annual trends from food innovation and insight specialist Innova are based on wide-ranging global consumer surveys. Coupled with comprehensive market and new product data, they reveal not only what is driving consumer decisions now, but also ways in which brands and innovators can successfully adapt to future realities.