Encore Consumer Capital, a private equity firm that invests exclusively in leading consumer products companies, announced its portfolio company Murry’s Inc. has completed the acquisition of Bake Crafters Food Company. Murry’s also hired a new CEO, Jeff Ahlers, who joined the company in June.
Murry’s, based in Greenbelt, MD, is a manufacturer of frozen French Toast sticks and bites that are sold into the private label retail and foodservice channels. Encore acquired Murry’s in 2019, partnering with owner Ira Mendelson. Based in McDonald, TN, Bake Crafters is a manufacturer and distributor of breakfast and other baked goods products, selling primarily into the K-12 foodservice channel.