Campaign will run from October 18 through January 10.
HunterLab has announced a multi-pronged snack food campaign from October 18 through January 10 to increase awareness of the importance of color quality in food. For over 70 years, HunterLab has helped products like chips/crisps, cheese puffs/balls, and roasted nuts keep reliably vibrant colors—allowing manufacturers to reproduce brands perfectly and consistently with each batch. Inventors of the foundational Hunter L, a, b values used in global spectrophotometry, HunterLab provides full spectrum color-measurement technology for food production and many other industries.
"Consistency of color is a vital concern to the food industry, with snack foods in particular," said Paul Barnes, sales manager, HunterLab. "It's a well-studied fact that customers are drawn to bright, cheery colors in the supermarket. Those colors remind us of nature and are usually associated with flavor, nutrition, and ripeness. Color serves to satisfy a hard-wired function in our brain: we all know what spoiled food 'looks' like, and we gravitate toward the 'fresh.' Color is the first way that consumers choose the food they will eat."