Pop-Tarts, Tajín collaborate to release limited-edition package
Brand challenges fans to put Tajín seasoning on its products.
Introducing Pop-Tarts x Tajín, a 'Crazy Bueno' limited-edition, flavor-intensifying package that features Tajín's Clásico Seasoning and new Fruity Chamoy Hot Sauce coupled with a variety of fan-favorite fruity Pop-Tarts, including Frosted Strawberry, Frosted Wild Berry, and Peach Cobbler.
"As a brand, we love to challenge conventions and defy expectations, and, with the superstar power of Tajín, we knew we could inspire our fans with an unexpected, ingenious combination." says Heidi Ray, senior director of marketing, Portable Wholesome Snacks. "Tajín shares our dedication to unique flavors, so they were the perfect partner to embrace this 'Crazy Bueno' idea."