Japan-based snack producer Calbee has had its finger on the pulse of better-for-you snacking trends for several decades. The company launched in 1949 and expanded to North America in 1970, with its Saya pea snacks and Shrimp Chips. In 1999 Calbee introduced Snapea Crisps, later rebranded to Harvest Snaps.
“A pioneer in the plant-based snacking category, Calbee always made these baked snacks with real veggies as the #1 ingredient,” says Sandra Payer, head of marketing at Calbee America (Fairfield, CA). “The brand continues to innovate with its launch of certified organic, Artisan Sea Salt pea snacks, Crunchy Loops red-lentil rings, and a Mixed Snack Pack featuring a selection of single-serve bags. New packaging design is bringing a modern and fresh feel to the flagship line.”