Wonder Bread announces debut at 96th Macy's Thanksgiving Day Parade
'The Wondership,' an airship float, will participate in the parade.
Celebrating 101 years of bringing joy, wonder, and innovation to kitchen tables across America, Wonder Bread has announced its collaboration with another iconic mainstay: the 96th Macy's Thanksgiving Day Parade. In honor of the partnership, Wonder Bread has also teamed up with Feeding America to donate 10,000 loaves of its Classic White Bread to City Harvest, New York's first and largest food rescue organization, this holiday season.
On Thanksgiving morning, Wonder will debut "The Wondership," a whimsical, one-of-a-kind airship float, which appears to be traveling high above fluffy clouds that mimic the brand's iconic bread.