Panera Bread refreshes grocery packaging, expands suite of products
New products include baguettes, bagels, English muffins, cheese crisps.
Panera Bread has announced a suite of new, elevated packaging for its line of grocery products, along with the launch of several new additions to its portfolio. Panera offers a diverse range of grocery products, including bakery-cafe favorites, across categories including refrigerated soup, mac & cheese, dressing, artisan bread, sliced bread, and bagels.
Panera’s new packaging for its grocery products has been energized with the most updated Panera brand elements and features a more prominent logo, the use of Panera’s iconic green to help shoppers identify and find the brand, as well as updated photography that communicates the quality of the products. The new packaging, designed by LAM Design, and signature Panera products at grocery are featured in the retail brand’s new fall campaign developed and executed by Advantage United Commerce. The campaign, titled ‘Pairs Well With,’ is designed to place Panera grocery items at the center of important family moments.