Old Trapper and Big Ten Conference renew sponsorship
Brand is the official jerky of the 2022 collegiate season.
Old Trapper has announced that it has renewed its sponsorship of the Big Ten Conference, which includes the designation as the official beef jerky of the Big Ten Conference. The 2022 sponsorship covers the Big Ten football, men’s baseball, men’s and women’s basketball, and hockey seasons.
Throughout the partnership, Old Trapper will be highlighted as the official beef jerky of the Big Ten Conference in both televised and streamed event coverage on the Big Ten Network. Old Trapper will also be featured in :30 second spots across the network’s linear and digital platforms, and included on conference signage at the Big Ten Football Championship Game, Hockey Championship Game and the Big Ten Conference Basketball Tournament. The beef snacks brand also receives rights to use Big Ten Conference logos throughout the season.