General Assembly Pizza launches pizza with Impossible Beef
The New York Sicilian is the first frozen pizza made with the plant-based meat.
General Assembly Holdings Ltd., Toronto, has introduced its first co-branded pizza, a collaboration with Redwood City, CA-based Impossible Foods. The New York Sicilian, reportedly the first frozen pizza to be made with the plant-based meat, will be sold at 118 Metro grocery stores across Ontario, Canada.
GA Pizza debuted its better-for-you frozen pizza in 2020, with the launch of its world-first pizza subscription service. The company’s CPG frozen pizza offering now is available in more than 650 retail locations across Canada.