Barry Callebaut guide outlines consumer cookie trends
Cookies CRAZED 2.0 shares flavors and ingredients shoppers crave in their bakery treats.
Barry Callebaut, a manufacturer of chocolate and cocoa products, conducted a survey for U.S. and Canadian consumers to understand their attitudes toward indulgence when it comes to cookies and brownies. The survey builds on Barry Callebaut’s “The Future of Indulgence” Report, released earlier in the year, which found that consumers are looking for indulgences that help them “Celebrate Life,” offering unique tastes and textures for an intense experience.
Using their findings from the survey, the company has officially launched Cookies CRAZED 2.0 to help food manufacturers understand the needs of today’s consumers.