KIND gives back to local NC communities for World Kindness Day
Brand helps MrBeast complete 10,000 acts of kindness.
To celebrateWorld Kindness Day,KIND Snacks (KIND) launched a campaign aimed at inspiring acts of kindness across the country. Research shows the power of everyday kind acts and the impact that kindness can have on the recipient. Kindness is also contagious; a separate group of researchers found that kindness often begets more kindness.
To start the celebration, KIND teamed up with Beast Philanthropy Productions to encourage everyone to take part in an act of kindness, no matter how big or small, this World Kindness Day. In partnership with Beast Philanthropy Productions, KIND provided 100,000 KIND bars to kick off MrBeast’s attempt at completing 10,000 acts of kindness for World Kindness Day. Aligned with KIND’s mission to create a kinder and healthier world, one act and one snack at a time, the KIND products are being distributed to families across Eastern North Carolina as part of Beast Philanthropy’s mobile food pantry efforts.