Sweeteners Plus Inc. has renamed as ingredients PLUS to reflect growing from a regional provider of a core number of sweetening products to a national processor and distributor of liquid and dry ingredients for all sizes of food and beverage makers as well as non-food industries like pharmaceuticals. The new name—part of a rebranding campaign—mirrors the company’s expanding fulfilment capabilities and logistics for a nationwide line-up of customers.
“We’re a technology-driven, food-ingredients company and the name ‘ingredients PLUS’ represents how our technology, expertise, and elite logistics resources deliver ingredients to customers when and where they need them,” says Kyle Whitford, senior vice president of sales for ingredients PLUS. “Our new name mirrors our growth with the industry. And keeping our headquarters in Lakeville reflects our commitment to the Rochester area.”