Premier Protein, De Wafelbakkers launch frozen pancakes
Product will launch in early 2023.
De Wafelbakkers is collaborating with protein brand Premier Protein to launch new protein-packed frozen pancakes. The products are expected to hit store shelves in early 2023.
“Breakfast consumption at home is on the rise, and as people look to add more protein to their diets, protein pancakes have taken off as a delicious way to kick start the day," said Tom Polke, CEO, De Wafelbakkers. “In partnership with Premier Nutrition, we developed great tasting pancakes with 15 grams of protein per serving that only take 60 seconds to heat up and enjoy.”