What will be the next American Sweet?

The 2011 Sweets & Snacks Expo, May 24-26 at McCormick Place in Chicago promises to make more than a few new ‘Sweet Stars.’ Here we offer you a behind-the-scenes look at new products sent to audition at the event, including: impulse items, chocolate delights, fruity treats, salty snacks, healthy treats, indulgences and novelty candies. We’re sure at least one will get enough consumer votes to become the next ‘American Sweet.’

Meet the contestants:

Healthy treats: Below are some products that make it clear “healthy treats” is not an oxymoron. From energy sunflower seeds to a snack geared toward gamers, there’s plenty of things here worthy of a star role.


Focus Food
Gi Nutrition,
Upper Saddle River, N.J.
(201) 314-2266
Booth #2282

Focus Food is an all-natural nutritious snack that can fit the needs of an elite pro-athlete, as well as the everyday health enthusiast. It’s also the only protein bar on the market to contain a unique blend of caffeine and l-tyrosine, which provides an extra boost of energy and focus when needed the most.
S.R.P.: (12-pack) $29.99

Gamer Grub
Gamer Grub,
San Diego, Calif.
(858) 454-5058
Both #2452

Gamer Grub is a delicious performance snack packed with essential vitamins and neurotransmitters to keep you focused and quick. Just “Tear N Tilt” into a pack of Gamer Grub to multi-task and game with no greasy fingers.
S.R.P.: (3-oz. pouch) $2.79-$2.99

Castachio Nuts
Germack Pistachio Co., Detroit, Mich.
(313) 393-2000
Booth # 2423

Castachio Nuts are a perfect blend of the two most popular nuts - fancy whole cashews and shelled pistachios delicately roasted to perfection. Three flavors are available, including: original sea salt, zesty salt n pepper, cajun chili.
S.R.P.: (12-oz. jar) $9.95

Yummie Crunch
Granny Carol’s,
Laguna Hills, Calif.
(888) 248-8206
Booth # 237H

Yogurt-coated, cranberries, peanuts, surrounding a crunchy nugget.
SRP: (8-oz. package) $4.99

Zips Energy Sunflower Seeds
Morris Products, Eagle, Idaho
(480) 278-9757
Booth #224

The newest Energy Product to hit the market are Energy Sunflower Seeds. All the great taste of traditional sunflower seeds blasted with 50% more energy than the leading energy drinks.
S.R.P.: (3-oz. package) $1.79-$2.00