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Home » General Mills

Articles Tagged with ''General Mills''

Wheaties releases LTO Marty Supreme box

Wheaties releases LTO 'Marty Supreme' box

The packaging spotlights lead actor Timothée Chalamet in the role.
SF&WB Staff
December 10, 2025

The cerealmaker makes good on Marty Supreme’s claim to champion status with a limited-edition box.


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Reese's Puffs goes beyond milk chocolate

Reese's Puffs goes beyond milk chocolate

The dark chocolate cereal is the brand's first new flavor since its debut in 1994.
SF&WB Staff
December 5, 2025

The debut of Reese’s Puffs cereal Dark Chocolate Naturally Flavored marks the first time the cereal is expanding past its signature milk chocolate flavor with a naturally flavored dark chocolate twist.  


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Nature Valley rereleases Peanut Butter Boppers

Nature Valley rereleases snack in honor of 'Stranger Things'

The '80s peanut butter treat gets a retro revival inspired by the Netflix show.
SF&WB Staff
December 4, 2025

The snack, not seen on shelves since 1989, features a creamy peanut butter center rolled in crisp rice cereal and fudge chips.


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General Mills announces holiday snacks lineup

General Mills reveals holiday snacks and breakfast lineup

New products from Cinnamon Toast Crunch, Pillsbury, Betty Crocker, and more.
SF&WB Staff
November 6, 2025

The company is debuting various ready-to-bake cookies and mixes, snacks, and cereal variations for the upcoming holiday season.


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Movie ad featuring a scary strawberry on a red background

Fun Friday: Pringles shares blast from the past, Thrive Market talks spooky trends, Goetze’s mascot returns

A Hollywood star is helping a fruit snack brand scare up 1990s nostalgia.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
October 31, 2025

Trigger warning: the short movie featured in this roundup is genuinely terrifying, so watch with caution.


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wicked betty crocker

Betty Crocker offers 'Wicked' bake mix

The Collector’s Edition Vanilla Cake Mix features pink and green layers.
SF&WB Staff
October 30, 2025

The Wicked Collector’s Edition Vanilla Cake Mix features pink- and green-colored layers, in recognition of the upcoming Wicked: For Good movie release.


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DrPraegers New Snack Products

Busy schedules fuel the hunger for frozen snacks

Nibbling on heat-and-eat foods offers increasing appeal to on-the-go consumers.
Alex Zavistovich
October 29, 2025

Younger snacking generations especially prefer easy grazing to prepping and eating full meals.


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Giant inflatable Sour Patch Kid next to house at night

Fun Friday: Totino's recipe hack, Doughboy celebrates six decades, Aldi throws budget Thanksgiving party

If you're stuck for Halloween candy this year, Mondelēz can help in a big way.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
October 24, 2025

Is your favorite Halloween candy made in the Windy City? Look inside this week's Fun Friday roundup to find out.


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Holiday Classics Chex Cereal, Peanuts team up

Chex, Peanuts partner on Holiday LTOs

Consumers who make qualifying purchases can receive a promotional tin.
SF&WB Staff
October 7, 2025

Chex and Peanuts are collaborating for the second year to mark the 75th anniversary of the Peanuts brand, including five Peanuts-branded boxes and a Chex x Peanuts tin, offered with qualifying purchases. 


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ortega cheez-it

Ortega introduces Cheez-It taco shells

The crossover tortilla is available at Target stores and select retailers nationwide.
SF&WB Staff
October 7, 2025

Available at Target and select retailers nationwide, the product combines the flavor of Cheez-It crackers with the texture of Ortega’s hard taco shell.


Read More
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