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The products, evaluated on the pillars of innovation, inspiration, and integrity, represent the cutting edge of the natural products industry, the org says.

Gail Hollander, CMO, who previously announced her intent to retire, will remain with the organization in an advisory role until April 30.

The acquisition aims to position the snack brand to scale further across North America while expanding into new international markets.

Check out sneak peeks of Big Game ads from Nerds, Totino's, Ritz, and Lay's. 

The former Jimmy John's executive will aim to shepherd franchise and retail growth for the NYC bakery.

Cindy Kuester's proven leadership and deep understanding of the snack industry make her the ideal choice to lead the org, it says.

The change comes as households gear up for one of the year’s biggest snacking occasions, spanning everything from winter gatherings to the upcoming Big Game.

The company will close its Hyannis, MA plant, the smallest site in its network in terms of size and volume, and shift production to more efficient plants.

Educational topics at the bakery org's conference include water control, equipment and facility best practices, plus others.