What: FREE Webinar
When: Available On-demand Until October 6, 2021
Packaging & Market Strategies for Candy, Snacks & Baked Goods
The 2020 “Packaging & Branding Strategies” free editorial webinar, produced by Candy Industry and Snack Food & Wholesale Bakery, will take place on October 6, 2020 at 2:00 PM EDT. This webinar will provide insights and updates related to current and emerging trends in packaging processes, as well as market, branding, and design strategies. This will include analysis of COVID-19 impact on consumer behavior and the overall market. Featured product categories will include candy, snacks, and baked goods, including analysis of the private brand market.
During the webinar, expert speakers will discuss:
- Market trends and business strategies
- Leveraging e-commerce platforms to increase visibility
- Maintaining loyalty through customer engagement
- Innovation, branding, and design strategies to differentiate products
- Trends in packaging materials, including resealable, flexible packaging
- Perspectives on packaging equipment, including shifting priorities related to automation
Can't attend live? Register to view the webinar on-demand!