What: FREE Webinar
Where: Online
When: Available On-demand April 22, 2022
Clean Label Snack & Bakery Shopper Insights
Food industry dynamics like organic, natural, ingredient avoidance, and overall product simplification continue to drive category growth. Understanding shopper patterns related to these trends helps provide a roadmap for future product strategies. This webinar will highlight shopper intelligence from Thea Bourianne, MBA, RD, LDN, manager of solutions consulting for Label Insight, a leading CPG metadata specialist that performs comprehensive ingredient analysis to identify unique product attributes across over 30,000 brands and a leading collaborator with IRI. During this webinar, she will help snack and bakery company leadership better understand shoppers and their different needs, including:
- Shopper patterns seeking health and wellness benefits
- A review of nutrients claims (fiber, protein, whole grains)
- A review of health claims (heart health, digestive health, diabetes health, energy)
- Emerging areas and missed opportunities for brands
- Shoppers adhering to dietary requirements and ingredient avoidance
- Big 8 allergens along with gluten and sesame (new FDA recommendations)
- Free from artificial ingredients
- Diet and lifestyle (ketogenic, Paleo, vegan)
- Consumer trends
- Perception of “natural” and “organic”
- Perception of ingredient statement length, including any correlation with better-for-you product attributes
- E-commerce search data for longstanding and emerging trends
- How trends in bakery compare with other categories
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