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Home » Events » Clean Label Snack & Bakery Shopper Insights

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Clean Label Snack & Bakery Shopper Insights

KEYWORDS bakery / ingredients / organic / perception / shoppers / trends
4/22/21 2:00 pm to 4/22/22 12:00 pm EDT
Contact: Ian

What: FREE Webinar 
Where: Online 
When: Available On-demand April 22, 2022

Clean Label Snack & Bakery Shopper Insights

Food industry dynamics like organic, natural, ingredient avoidance, and overall product simplification continue to drive category growth. Understanding shopper patterns related to these trends helps provide a roadmap for future product strategies. This webinar will highlight shopper intelligence from Thea Bourianne, MBA, RD, LDN, manager of solutions consulting for Label Insight, a leading CPG metadata specialist that performs comprehensive ingredient analysis to identify unique product attributes across over 30,000 brands and a leading collaborator with IRI. During this webinar, she will help snack and bakery company leadership better understand shoppers and their different needs, including: 
 

  • Shopper patterns seeking health and wellness benefits
    • A review of nutrients claims (fiber, protein, whole grains)
    • A review of health claims (heart health, digestive health, diabetes health, energy)
    • Emerging areas and missed opportunities for brands
  • Shoppers adhering to dietary requirements and ingredient avoidance
    • Big 8 allergens along with gluten and sesame (new FDA recommendations)
    • Free from artificial ingredients
    • Diet and lifestyle (ketogenic, Paleo, vegan)
  • Consumer trends
    • Perception of “natural” and “organic”
    • Perception of ingredient statement length, including any correlation with better-for-you product attributes
    • E-commerce search data for longstanding and emerging trends
    • How trends in bakery compare with other categories

Can't attend live? Register to view the webinar on-demand!

 

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