The strongest sales growth in the bakery aisle in 2020 was in essential categories like packaged bread compared to other bakery categories like cookies, crackers, snacks, or pies and cakes. While current packaged bread dollar sales remain elevated versus pre-COVID dollar sales, consumers are continuing to seek out premium and better-for-you products with recognizable ingredients. During this webinar, IRI’s bakery expert, Tim Grzebinski, will examine the latest bread category trends and reveal clean label and organic opportunities in a post-COVID-19 world:
- How post-COVID-19 consumer trends are impacting the bread category
- Which health and wellness, clean label, sustainability, lifestyle, and diet trends will help fuel growth for bread manufacturers.
- What’s next for the bread industry