What: FREE Webinar
When: December 2, 2021 at 2:00 PM EST
Understanding Today’s Better-for-You Snack & Bakery Market
Within the past several years, a variety of product dynamics within top snack and bakery categories have proven effective at attracting shopper attention and driving incremental sales growth. These product areas include nutritional additions, like boosted fiber or protein, as well as reductions in scrutinized ingredients like added sugar or sodium. And some category-disrupting innovators are bringing bold, new, health-forward product formats to market, capitalizing on strong momentum for plant-based foods.
This webinar will delve into these dynamics, with looks at:
- Recent sales and market data related to product traits driving market activity
- Innovative products capturing new consumers through outside-the-box thinking
- Opportunities to enter these markets through new formulation strategies