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Latest American Customer Satisfaction Index also ranks Mars, Nestle among the brands.
October 23, 2019
The 2019 American Customer Satisfaction Index has a candy company at the top. Hershey, with a score of 84 (out of 100), tied with Pepsi for the top brand spot on this year's list.
This year Mars Wrigley has updated its Transaction Zone Vision to become the Transaction Zone Strategy. This shift represents the depth and breadth of the global insights the confectionery leader refined for this program.
Nielsen launched the awards in 2016 to recognize successful CPG packaging.
July 24, 2019
M&M’S, a Mars Wrigley Confectionery brand, has earned one of Nielsen’s Design Impact Awards, which recognize successful package redesigns in the consumer packaged goods space.
Tracey Massey to lead Mars Pet Nutrition as global president
May 8, 2019
Former General Mills executive Anton Vincent has been named president of Mars Wrigley North America, succeeding Tracey Massey, who will lead Mars Pet Nutrition as global president.