Novelty Candies

Bazooka brands launch ‘Toy Story 5’ candy collection

Fri, 05 Jun 2026 12:40:00 -0400

Push Pop, Baby Bottle Pop, and Juicy Drop Pop are introducing products based on their Disney collaboration.

Pop Rocks celebrates its 50th with an aura of mystery

Fri, 05 Jun 2026 12:19:00 -0400

The brand is releasing an exclusive Anniversary Limited Edition Mystery Flavor, available in a 24-count presentation for a limited time.

The Foreign Candy Co. releases Jaw Jamz Audio Lollipop

Thu, 04 Jun 2026 16:38:00 -0400

The new product features a strawberry flavor and utilizes bone-conduction technology, converting audio into vibrations that travel through the teeth and jaw into the inner ear.

Face Twisters launches Sour Candy Challenge

Fri, 20 Mar 2026 14:56:51 -0400

Each compartment hides a different candy intensity, but there’s a catch: consumers won’t know how sour it is until they try it.

Video: Face Twisters on its Freeze Dried Sour Bitz

Thu, 12 Mar 2026 08:55:00 -0400

A representative from the company speaks on freeze-dried candy and the challenges of creating the confection.

Face Twisters debuts freeze-dried candy, sour taffy bites

Tue, 20 Jan 2026 10:00:00 -0500

The company has launched its Face Twisters Freeze Dried Sour Candy Bitz, as well as a Sour Taffy Bites floor shipper.

Kinder Joy powers up with Super Mario collection

Tue, 02 Dec 2025 15:30:00 -0500

The two brands are uniting to bring Mushroom Kingdom characters into the real world, featuring 26 collectible toys.

Kidz World debuts interactive candy experience

Tue, 02 Dec 2025 15:10:00 -0500

The treat's layered structure allows consumers to dip, mix, and enjoy different textures in a customizable way.

Juicy Drop Gummy Mystery Cube releases early

Wed, 15 Oct 2025 15:51:14 -0400

The product, developed by Bazooka in collaboration with Amos, features a peelable outer gummy layer that reveals a 3D animal-shaped gummy inside

Mars introduces freeze-dried M&M's POP’d Caramel

Wed, 08 Oct 2025 15:06:22 -0400

Mars is launching M&M’s POP’d Caramel, the brand's first freeze-dried candy. Digital sales begin in November, with nationwide retail availability expected in 2026.

State of the Industry 2025: Novelty candy sees some sweet results

Thu, 25 Sep 2025 15:20:00 -0400

Consumers purchased more items in the category this year than in the previous 12-month period.

State of the Industry 2025: Non-chocolate makers adapt to new trends

Wed, 24 Sep 2025 13:00:00 -0400

The sector is focusing on cleaner ingredients and more distinct offerings.

Ferrero launches sixth annual Halloween calendar

Tue, 19 Aug 2025 16:28:32 -0400

Ferrero’s Halloween countdown calendar returns with a storybook-inspired design and supports Children's Miracle Network Hospitals through $31 donations.

Kinder Joy debuts Harry Potter-inspired chocolate

Mon, 28 Jul 2025 12:00:00 -0400

Parents and kids can collect their favorite Harry Potter characters in Kinder Joy eggs for a treat-and-toy experience.

Bazooka unveils innovations at Sweets & Snacks Expo

Mon, 12 May 2025 10:00:00 -0400

The gummy technology and customizable candy formats aim to deliver next level interactive experiences.

Video: IT'SUGAR on novelty candy trends

Tue, 06 May 2025 12:25:00 -0400

We recently touched base with Ryan Nelson, president, IT'SUGAR, to chat about consumer trends and behaviors in the novelty candy space, as well as what new items the store has recently released.

Podcast: Gerrit J. Verburg Co. on non-chocolate novelty candy

Mon, 05 May 2025 09:00:00 -0400

Social media, especially TikTok, has been playing a crucial role in identifying and amplifying candy trends.

Video: Showcasing Warheads Atomic Fizz

Fri, 02 May 2025 09:00:00 -0400

We recently talked to Impact Confections to discuss the new Warheads Atomic Fizz candy, a product that combines the sour taste of Warheads Extreme Sour Hard Candy with a fizzy explosion in the center.

CandyRific launches Easter 2025 offerings

Wed, 12 Mar 2025 15:15:00 -0400

CandyRific has teamed up with the Haribo brand and PAW Patrolfor candy fans, sticker stampers, and light-up bracelets for the Easter holiday.

Bazooka Brands unveils Baby Bottle Pop Twisters

Fri, 21 Feb 2025 13:30:00 -0500

The new chewy candy offers a multi-texture experience with three layers in every bite.

Kinder brands, DC, Funko partner on LTO collections

Fri, 14 Feb 2025 12:40:00 -0500

Ferrero's chocolate brands launch 16 new Funko toys and trading cards for Batman, Superman, The Joker, and more.

Ring Pop releases its first-ever chocolate variety

Thu, 13 Feb 2025 17:05:07 -0500

This spin on the pop culture classic will bring a new twist to Easter and spring celebrations.

IT'SUGAR introduces 'Pucker Up' Sour Mystery Box

Fri, 24 Jan 2025 12:15:00 -0500

Consumers can experience the ultimate sour candy challenge with IT’SUGAR’s exclusive collaboration inspired by Joely Live’s hit YouTube series, "Pucker Up."

CandyRific adds Moana to Disney Princess Fan collection

Thu, 16 Jan 2025 09:00:00 -0500

Disney’s Moana will be a part of the company's 12-count trays, along with Cinderella, Belle, Rapunzel, and Ariel in 2025.

Hilco Sweets, CandyRific partner with Kona Ice

Mon, 13 Jan 2025 13:30:00 -0500

This partnership marks the first time that signature Kona flavors will be available in confections.

Podcast: Oh My! Studios LLC talks novelty trends

Thu, 05 Dec 2024 10:45:00 -0500

We recently talked to Todd Elliott, president, Oh My! Studios, about trends in novelty candies and its Snax Pack brand.

CandyRific reveals Gabby's Dollhouse licensed products

Wed, 04 Dec 2024 15:30:00 -0500

Gabby and her kitty friends are included in designs for light-up bracelets, mini backpacks, and light-up candy fans.

CandyRific, Haribo partner on holiday snack bucket

Wed, 13 Nov 2024 11:24:27 -0500

Each 10-oz holiday-themed bucket includes two 2-oz bags of Haribo Goldbears and two bags of Orville Redenbacher’s Butter Microwave Popcorn.

Video: CandyRific on novelty candy trends, behaviors

Fri, 01 Nov 2024 13:20:00 -0400

We touched base with Shane Quinn, EVP of sales, CandyRific, about trends in novelty candy, including some consumer trends and behaviors in the category.

Slime Licker debuts two new products

Wed, 23 Oct 2024 10:45:00 -0400

Slime Licker has launched two sour sensory products: Slime Licker Spray and Slime Licker Double Play.