Better-For-You Confections

Icon Foods launches sweetener with no added sugar

Tue, 09 Jun 2026 09:10:00 -0400

The launch follows the FDA’s clarification that tagatose no longer needs to be declared as an added ingredient, expanding formulation opportunities for tagatose in reduced-sugar foods and beverages.

Unreal debuts Peanut Butter Drops

Tue, 02 Jun 2026 09:00:00 -0400

Each drop is wrapped in a poppable shell colored with natural dyes from radish, turmeric, beet, and spirulina.

Reduced-sugar confectionery enters a new era

Mon, 01 Jun 2026 09:00:00 -0400

Better-for-you candy products are no longer getting a free pass on texture, flavor, or eating experience.

Taste Tomorrow Ventures invests in Harken Sweets

Thu, 14 May 2026 10:40:00 -0400

Launched three years ago by Katie Lefkowitz, the candy brand is reimagining chocolate with products that are better for you without asking consumers to compromise on taste, it says.

Joyride debuts three better-for-you candies

Thu, 23 Apr 2026 10:58:00 -0400

The launch also marks the beginning of Project Squircle, a new creative moment from the brand's co-owner and chief creative officer, YouTube creator Ryan Trahan.

Unreal rereleases Easter packaging for two treats

Wed, 18 Mar 2026 11:15:00 -0400

The brand is bringing back its LTO holiday packaging for its Dark Chocolate Coconut Bars and Peanut Butter Cups.

SmartSweets adds Sour Flowers to its seasonal lineup

Tue, 17 Mar 2026 16:35:00 -0400

The new candy is available in Peach and Purpleberry flavors, and has only 3 g of sugar per 50 g bag.

YumEarth launches Variety Box at Sam's Club

Tue, 06 Jan 2026 10:25:00 -0500

The multi-pack includes a selection of the brand's organic candies, such as Sour Littles, Giggles, and Chewys.

Consumers crave better-for-you treats: Unreal

Fri, 19 Dec 2025 09:30:00 -0500

The company uses natural ingredients to create colors without using artificial dyes or additives.

Podcast: Candy Dates with Smood Sweets

Thu, 18 Dec 2025 09:00:00 -0500

The co-founder/CEO explains making candy with cleaner ingredients, the biggest challenge of creating the product, and how other candy companies can offer healthier options and processes.

Video: Goodis on better-for-you candy trends

Wed, 17 Dec 2025 11:11:00 -0500

U.S. candy preferences shift fast, driven by social media platforms like TikTok, the Swedish brand's co-founder says.

Honey can be the perfect BFY ingredient in confections

Thu, 11 Dec 2025 09:00:00 -0500

As a natural sweetener with centuries of history, the ingredient brings more to the table than just flavor.

Podcast: Zolli Candy CEO on better-for-you trends

Tue, 02 Dec 2025 10:15:00 -0500

The brand's 2026 launches include functional Elderberry Lollipops and a full line of Sour Zollipops and Drops.

Smood Sweets launches Candy Dates

Sun, 30 Nov 2025 09:00:00 -0500

The new product pairs natural, plant-based ingredients with candy flavors and crunch, and no artificial flavors or colors.

Alter Eco debuts LTO Truffle Advent Calendar

Tue, 11 Nov 2025 11:30:00 -0500

Behind each of the calendar's 24 doors lies organic dark chocolate truffles in Sea Salt, Salted Caramel, Classic Dark, and Silk Velvet flavors.

Sockerbit offers Spooky Gummy Mix

Mon, 27 Oct 2025 19:52:18 -0400

Featuring clean-label ingredients, the Swedish candies are marketed as better-for-you.

Better Sour debuts Tart Cherry Gummy Stars

Wed, 08 Oct 2025 15:13:05 -0400

Better-for-you gummy brand Better Sour has launched Tart Cherry Gummy Stars, a new product developed over two years of research and featuring ingredients sourced from the U.S.

This season's BFY honey confections

Fri, 26 Sep 2025 15:58:35 -0400

From functional lollipops, to flavored chocolates, to classic candy corn, the National Honey Board is highlighting several honey-forward, natural and organic confections hitting the market this season.

Video: Blobs on low-sugar gummy trends

Mon, 04 Aug 2025 09:00:00 -0400

The company co-founder speaks on how there are two consumer groups in reduced-sugar candy—experienced seekers, and newcomers—and what low-sugar substitutes are gaining traction.

Podcast: Birmingham Chocolate on sugar-free confections

Fri, 01 Aug 2025 10:40:00 -0400

The company's chocolates focus on using sugar alternatives such as allulose and monk fruit, as its confections use clean ingredients and single inclusions.

Better Sour announces investment by venture company

Wed, 18 Jun 2025 12:15:00 -0400

Taste Tomorrow Ventures has revealed its investment in Better Sour, a globally inspired sour gummy candy brand, founded by entrepreneurs Bella Hughes and Semira Nikou.

Zolli Candy debuts new products at Sweets & Snacks Expo

Fri, 16 May 2025 13:00:00 -0400

The brand's 20-year-old founder unveiled Sour Lollipops with Vitamin C, Sour Zaffi Taffy, and more at the conference.

Hu expands product line with Dark Chocolate Bites

Thu, 01 May 2025 09:00:00 -0400

The candy brand is launching its first individually wrapped product in three flavors with cream-filled centers.

RXBAR co-founder debuts zero-sugar candy bar

Mon, 14 Apr 2025 08:00:00 -0400

Hormbles Chormbles, a BFY candy brand, has launched its first line of high-protein, zero-sugar, chocolate-flavored candy bars.

VIDEO: Showcasing new SmartSweets products

Tue, 11 Mar 2025 10:20:00 -0400

Dorosin and Hahn discuss the decision to bring back SweetChews with new flavors, the challenges of putting cinnamon into a gummy snack, and how to create a healthy candy product without sacrificing taste.

SmartSweets to launch two confections in January

Thu, 12 Dec 2024 12:20:00 -0500

After years of R&D, SmartSweets is cracking the code on a low-sugar chew and officially entering the cinnamon category.

SkinnyDipped debuts Topless Peanut Butter Cups

Fri, 06 Dec 2024 15:25:00 -0500

The cups feature creamy peanut butter filling on top nestled in a thin dark chocolate shell.

Finding solutions for reduced-sugar experiences

Mon, 02 Dec 2024 09:00:00 -0500

A spokesperson from Givaudan reveals how brands can establish the best flavors for reduced-sugar solutions and sweeteners.

Better Sour, Disney announce 'Moana 2' gummy collab

Mon, 04 Nov 2024 15:14:00 -0500

Better Sour's new product will roll out in major retailers this fall ahead of the film's release on November 27, with national media coverage and launch events.

Better Sour debuts brand refresh amidst growth

Thu, 17 Oct 2024 14:40:00 -0400

Better Sour is launching redesigned packaging, as it plans to increase retail expansion this fall.