Breakfast Products

IHOP rereleases Dubai Chocolate Pancakes

Wed, 01 Jul 2026 10:03:00 -0400

The creation of the breakfast item was rooted in the consumer insight that 87% of Gen Z guests want more global flavors on menus.

American Egg Board reveals founder program participants

Tue, 30 Jun 2026 16:53:00 -0400

The six-month project supports emerging food and beverage brands driving innovation with eggs.

Hardee's debuts hot honey platform with chicken offerings

Wed, 24 Jun 2026 12:05:00 -0400

The chain is responding to the popularity of sweet and spicy flavors with a limited-time lineup.

State of the Industry 2026: Breakfast’s big moment

Tue, 23 Jun 2026 12:00:00 -0400

Consumers are looking to start their day with products that offer protein, fiber, and good taste.

Eggo unveils zero-added sugar waffles

Mon, 22 Jun 2026 13:25:00 -0400

Launching in Buttermilk and Blueberry flavors, the breakfast product delivers 11–12 g of protein per serving.

Red’s All Natural enters frozen snack category

Fri, 12 Jun 2026 09:38:00 -0400

The brand's All Natural Snackers is launching with four flavors, including two breakfast burritos and biscuit sandwiches.

Kodiak introduces breakfast sandwiches, drizzled mini bars

Tue, 09 Jun 2026 14:25:01 -0400

The new morning meal includes turkey sausage, a whole-grain English muffin, egg, and cheddar cheese, and the baked good is available in Brown Sugar cinnamon and Blueberry Lemon flavors.

Belgian Boys launches LTO Game Day Crepes

Wed, 03 Jun 2026 14:33:00 -0400

Available this summer at Target, Walmart, and H-E-B, the breakfast product includes a custom soccer ball stencil.

WK Kellogg rolls out SPOONS on-pack nutrition guide

Mon, 01 Jun 2026 12:56:00 -0400

The front and back of the breakfast products will highlight attributes such as fiber, protein, and single digit sugars across brands such as Raisin Bran, Frosted Mini-Wheats, and All-Bran.

Quaker expands protein portfolio ahead of FIFA World Cup

Tue, 12 May 2026 08:00:00 -0400

The breakfast and snack brand is adding new flavors of granola bars, rice crisps, and instant oatmeal to its lineup.

Seven Sundays debuts peanut butter protein cereal

Thu, 07 May 2026 15:15:00 -0400

Made with corn flour, the breakfast product includes 10 g of plant-based protein per serving and is available in Peanut Butter and Peanut Butter Chocolate.

Farm Rich expands breakfast lineup

Wed, 06 May 2026 16:00:00 -0400

The new bakery and morning items include Blueberry French Toast Sticks, Cinnamon French Toast Bites, and Sausage Loaded Hash Brown Bites.

Simple Mills launches Regenerative Organic Certified mixes

Wed, 29 Apr 2026 16:17:00 -0400

The new products include a Cinnamon Swirl Muffin & Cake Mix plus Oat Flour Original Pancake & Waffle Mix.

Phoenicia Diner brings its pancakes to home kitchens

Wed, 29 Apr 2026 12:29:00 -0400

Originally situated in Long Island, NY, the beloved diner moved to its current Catskills location in 1981.

Mason Dixie Foods expands senior leadership team

Mon, 27 Apr 2026 10:35:00 -0400

The natural frozen comfort food brand is adding seasoned CPG operator Rob Leibowitz to board of directors and finance executive Brent Chu to its team.

Kellogg's celebrates Disney, Pixar's 'Toy Story 5'

Thu, 23 Apr 2026 14:55:00 -0400

The special-edition cereal boxes, available nationwide April 26, invite families to rediscover the joy of surprise toys, hands-on play, and the timeless magic of childhood breakfasts that connect generations, the brand says.

Pop-Tarts answers consumer demand with Stuffed variety

Thu, 26 Mar 2026 15:55:00 -0400

Available in three flavors, the extra-large variety arrives on shelves this April.

A-Sha Hello Kitty Mochi Pancakes debut new flavor

Fri, 20 Mar 2026 15:30:00 -0400

Joining the Original and Ube flavors, the new breakfast item is made with a gluten-free rice flour base and adds a nutty twist to the collection.

Jimmy Dean releases new breakfast sandwiches

Mon, 16 Mar 2026 10:20:22 -0400

The new offering is on bakery-style bread and are available in three varieties: Grilled Chicken Protein Ciabatta, Sausage on a Spiral Croissant, and Protein Breakfast Burger on Brioche.

Catalina Snacks introduces protein cereal, snack mix

Wed, 04 Mar 2026 09:30:00 -0500

Both snacks include more than 10 g protein and 1 g or less of sugar.

Crepini expands High-Protein Pancakes to H-E-B

Mon, 23 Feb 2026 09:00:00 -0500

The two varieties are crafted from a base of cottage cheese, Greek yogurt or ricotta, egg whites, and oats.

Mars releases its 2026 Away From Home innovation lineup

Thu, 19 Feb 2026 12:13:00 -0500

The new offerings in the indulgent and better-for-you snacking categories are now ready to ship nationwide.

Kodiak debuts no sugar added waffles to frozen lineup

Fri, 13 Feb 2026 09:30:00 -0500

The neutral flavor profile makes them a versatile base for layering savory or sweet toppings, the brand says.

General Mills releases KPop Demon Hunters cereal

Wed, 04 Feb 2026 12:22:00 -0500

Each limited-edition flavor aims to channel the energy of the groups featured in the movie, the bakery brand says.

Kodiak introduces whole-grain Overnight Oats

Mon, 26 Jan 2026 15:38:00 -0500

Each of the items in the company’s newest line contains 100% whole-grain oats and offers 20 g of protein in each serving.

Post Consumer Brands shakes up packaging

Mon, 26 Jan 2026 09:30:00 -0500

This represents a size expansion for both brands, which invites shoppers to purchase more of the cereals at one time, the company notes.

First Watch announces seasonal menu

Fri, 09 Jan 2026 12:45:00 -0500

Strawberry Tres Leches French Toast and Blueberry Lemon Cornbread return to the restaurant's lineup.

Cap'n Crunch debuts Mystery flavor

Wed, 07 Jan 2026 09:00:00 -0500

The breakfast product invites consumers to become detectives and put their taste buds to the test, the brand says.

General Mills introduces slew of cereal, granola flavors

Tue, 06 Jan 2026 11:10:00 -0500

The snack company has debuted a slate of new products for the new year, and also announced two returning ones.

Catalina Snacks adds to Protein Cereal lineup

Mon, 05 Jan 2026 10:00:00 -0500

Strawberry Strudel and Apple Turnover are designed to deliver flavors of fresh-from-the-bakery pastries, the company says.