Waffles

Simple Mills launches Regenerative Organic Certified mixes

Wed, 29 Apr 2026 16:17:00 -0400

The new products include a Cinnamon Swirl Muffin & Cake Mix plus Oat Flour Original Pancake & Waffle Mix.

Kodiak debuts no sugar added waffles to frozen lineup

Fri, 13 Feb 2026 09:30:00 -0500

The neutral flavor profile makes them a versatile base for layering savory or sweet toppings, the brand says.

Golden Waffles, Dirty Dough partner on Waffle Bites

Tue, 02 Dec 2025 13:10:00 -0500

The menu extension features four new offerings, available at 50-plus Dirty Dough locations across the U.S.

TreeHouse Foods to be acquired by investment company

Wed, 12 Nov 2025 14:30:00 -0500

The brand announced a definitive acquisition agreement for a total enterprise value of $2.9 billion.

Thrive Market adds more Chrissy Teigen mixes

Wed, 21 May 2025 16:00:00 -0400

The two snack SKUs are debuting exclusively in retail through Thrive Market, and are also available via the Cravings DTC site.

Jovial introduces Einkorn Pancake & Waffle Mix

Tue, 15 Apr 2025 09:30:00 -0400

Jovial Foods’ latest launch—Organic Einkorn Pancake & Waffle Mix—will roll out at Whole Foods Market and online May 5.

Honey Stinger launches Peanut Butter Energy Waffles

Tue, 11 Feb 2025 08:15:00 -0500

Three flavors combine peanut butter taste with performance nutrition to fuel athletes and adventurers.

Premier Protein launches frozen protein waffles, pancakes

Tue, 03 Dec 2024 16:19:49 -0500

Premier Protein Frozen Protein Waffles, Chocolate Chip Protein Waffles, and Mini Protein Pancakes are available now at select nationwide retailers, including Walmart.

Cookbook author, restauranteur launches waffle mix

Tue, 05 Nov 2024 16:40:00 -0500

The owner of Nana's Chicken & Waffles and Food Network personality will launch a waffle mix under her "Kooking with Kelli" brand.

Belgian Boys debuts grab-and-go breakfast bites at Walmart

Wed, 25 Sep 2024 11:46:00 -0400

The breakfast-focused brand has introduced a total of five different products exclusive to Walmart, featuring pancakes, Belgian waffles, and other items.

Heavenly Waffles debuts Fall Bundle Pack

Thu, 19 Sep 2024 15:10:00 -0400

The bundle features three flavors: Harvest Pumpkin, Cinnamon Apple, and Original, for an SRP of $21.99.

Consumers search for portable, nutritious breakfast options

Thu, 15 Aug 2024 10:42:11 -0400

While the breakfast category has mostly remained stagnant, producers continue to innovate.

Brazi Bites waffles expands to Whole Foods

Tue, 13 Aug 2024 16:20:00 -0400

The waffles are available in three flavors, including the first-to-market savory Cheesy Waffle.

Bob's Red Mill debuts signature pancake, waffle mixes

Tue, 06 Aug 2024 12:30:00 -0400

The company is debuting three just-add-water variations for homemade pancakes and waffles.

Birch Benders introduces Ube Mochi Pancake Mix

Thu, 18 Jul 2024 13:00:00 -0400

Birch Benders Ube Mochi Pancake & Waffle Mix uses purple yams, known as ube in the Philippines, to make purple pancakes and waffles with a sweet flavor that is both gluten-free and naturally vegan

Premier Nutrition launches protein pancake, waffle mix

Tue, 18 Jun 2024 13:00:00 -0400

Available in both Buttermilk and Original varieties, the pancake mixes have 15 grams of protein per serving and can be made by just adding water.

Eggo debuts protein-packed waffles, custom sneakers

Fri, 17 May 2024 12:00:00 -0400

New Eggo Fully Loaded Waffles inspired Eggo's collab with The Surgeon to drop the first-ever Eggo Fully Loaded Kicks in two colorways: Chocolate Chip Brownie and Strawberry Delight.

Heavenly Waffles releases yogurt waffle and pancake mix

Tue, 23 Apr 2024 11:50:00 -0400

High protein and added collagen make these waffles deceivingly nutritious, bringing indulgent flavor to healthy tables.

Marson Foods opens $35M waffle bakery, distribution center

Wed, 10 Apr 2024 10:54:00 -0400

The owners of the company operated Nature’s Bakery before selling to Kind Snacks.

Beech-Nut Nutrition Company launches new snacks for babies, toddlers

Wed, 20 Mar 2024 11:45:00 -0400

Beech-Nut Nutrition Company is debuting new food and snack innovations made with ingredients like prebiotics, whole milk yogurt, fruits, and veggies.

Evergreen debuts new brand look and product formulations

Wed, 24 Jan 2024 12:52:00 -0500

Since its inception in early 2020, Evergreen has offered an expanding range of waffles and breakfast sandwiches that are ready in minutes.

IHOP gets fresh with the return of Rooty Tooty Fresh 'N' Fruity Extravaganza

Mon, 08 Jan 2024 12:30:00 -0500

Starting at $7, the brand is serving joy this New Year with a classic breakfast combo in fresh new varieties.

The Invisible Chef to launch baking mixes at Winter Fancy Food Show

Mon, 08 Jan 2024 12:10:00 -0500

Jill McCauley and Terry Howard, the founders of The Invisible Chef, are expanding their baking mix collection with the launch of new Baking Kits at the Winter Fancy Food Show in Las Vegas.

Eastern Standard Provisions expands its retail reach across the U.S.

Wed, 11 Oct 2023 14:56:00 -0400

The producer, specializing in soft pretzels and waffles, now sells at 2,700+ stores.

Moe's Southwest Grill, Eggo debut 'Eggo Taco' for National Taco Day

Wed, 27 Sep 2023 15:40:00 -0400

A first for the restaurant, the Eggo Taco features Moe’s adobo chicken topped with bacon, shredded cheese, and chipotle ranch served on a fried Eggo waffle as the taco shell.

IHOP fall menu features waffles, seasonal flavors

Wed, 27 Sep 2023 10:50:00 -0400

A selection of sweet and savory IHOP favorites join biscuits and pumpkin spice on its menu.

Post Consumer Brands releases Pebbles Waffles

Wed, 09 Aug 2023 12:45:00 -0400

Available in Fruity and Cocoa flavors, Pebbles Waffles are a fun, easy way for consumers to enjoy cereal in waffle form.

Arcadia Biosciences breaks into breakfast category with Pancake & Waffle Mixes, Single-Serve Quikcakes

Mon, 17 Jul 2023 10:40:00 -0400

Arcadia Biosciences, Inc. announced it is expanding its better-for-you, fiber-forward brand, GoodWheat, with the upcoming launch of GoodWheat Quikcakes and GoodWheat Pancake & Waffle Mixes.

Van's Gluten Free Original Waffles recalled due to potential presence of undeclared wheat allergen

Wed, 05 Jul 2023 11:20:00 -0400

The recall was initiated after it was discovered that wheat-containing product was distributed in packaging that did not reveal the presence of wheat.

State of the Industry 2023: Breakfast sector expands its purview

Mon, 26 Jun 2023 00:00:00 -0400

The breakfast category, including French toast, pancakes, waffles, breakfast sandwiches, and more, overall experienced growth from the past year, with some interesting new innovations released.