Zack’s Mighty, the fast-growing brand of tortilla chips that don’t break in guacamole, has introduced ROLLED. As the first Non-GMO Project Verified rolled tortilla chips, Zack’s Mighty ROLLED Tortilla Chips are made with natural ingredients and without controversial artificial colors like red dye No. 40.
As the first and only branded rolled tortilla chips available in the natural grocery channel––including Whole Foods Market and The Fresh Market––Zack’s Mighty ROLLED Tortilla Chips’ launch represents a major opportunity for the three-year-old brand to compete with major players in the tortilla chip category which brings in an estimated $7.838B in global sales annually.