Private label products or store brands are growing faster in convenience stores compared to other stores and represent a tremendous growth opportunity for the convenience channel, according to new research from The Nielsen Co., Schaumburg, Ill. The research firm’s study shows that sales of private label products rose nearly 20% to $826 million in convenience stores last year, compared to a 15% increase in drug stores and less than 10% in supermarkets.

That said, private label share is significantly lower in convenience stores - just 1.5% - compared to a 13% share of drug stores’ dollars and a nearly 18% share of supermarkets’ dollar sales.

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