Seeing advertising in any industry is inevitable—but what I find interesting is that some candy and snack companies don't run ads as often as you may think.
The National Confectioners Association's State of the Industry Conference (SOTIC) took place March 17–20 at the JW Marriott Resort in Aventura, Florida.
Editor Crystal Lindell asks: how much room do consumer packaged goods companies have to increase their prices in response to more expensive gas? And what happens when things hit a tipping point?
Editor Crystal Lindell is counting down the days until she can see everyone in person, and she can’t wait to once again experience the magical atmosphere of the Sweets and Snacks Expo. But she asks the industry for one small favor: Don’t ruin the magic — wear a mask.