The 45th ISM - the International Sweets and Biscuits Fair, slated for Feb. 1-4, 2015, is adding themes to its show, and expanding it traditional focus, which is on confectionery and snack items.
Next year, the event will feature theme areas such as “snacking” and “to-go” to include sectors to encompass areas of stores that are usually right next to the confectionery and snack items.