Over the past few months, after nearly two years of disruption, I've been getting back into the saddle, visiting with the industry across the many pathways I carve through the course of my work.

During the recent and highly successful in-person PACK EXPO, Jorge Izquierdo, vice president of market development for PMMI, passed along some highlights from his 2021 PMMI "State of the Industry" report, including data noting a significant uptick in packaging equipment purchases.

One of the best parts of my job is traveling around this great country to visit with snack and bakery companies, some of which have helped define this industry for over a century. I'm always humbled to hear their pioneering stories of perseverance and success - and honored with the privilege of telling their stories to the world.

When I travel, or throughout the always-lively and competitive greater Chicagoland grocery industry, my home market, I revel in visits to unfamiliar grocery and convenience stores. Instantly immersed, strolling the perimeter and aisles, eyes darting to end caps and standalone displays, I'm a true omnivore awash in the thrill of the hunt for something new and delicious.

The COVID-19 pandemic has multiple lessons for the snack industry. Overall, the snack industry has had a strong, up year. But the degree of a "COVID bump" varied from category to category. As we emerge and plan for the future, recent, and current, product purchase behaviors can help provide a roadmap for what's to come.

One clear message from shopper behavior during the COVID-19 pandemic era is the "essential" nature of baked goods. In a crisis, the industry provides sustenance, nutrition, and yes, comfort.

As I've engaged (remotely) with the industry of late, I've heard myriad stories of hardship and determined struggle, of community support and selfless volunteerism, of ingenuity and fortitude. These core values, so central to true leadership, are what bridge the gap to unite us across this great nation.

Culinary history can bring powerful elements to storytelling, as seen in the origin of Mikesell's Potato Chip Co. and its Saratoga chips.

In the ongoing grip of the COVID-19 pandemic as we enter a new year, and a new administration in Washington, we reached out for an update from Robb MacKie, President and CEO, American Bakers Association (ABA), Washington, D.C.

This past year was unlike any other throughout our history as a nation, and the snack and bakery industry saw significant impact.