Where you live affects how you shop for the holidays, The NPD Group finds
Research firm found urban consumers will spend 33% more than rural consumers.
While online shopping has erased geographic barriers for many consumers, there are holiday shopping behaviors that differ between urban and rural consumers, as revealed through research by the NPD Group.
Urban consumers in the U.S. plan to spend a third more on their holiday shopping this year than those in rural areas, and rural consumers are most likely to buy some of the key categories of the season, according to insights from NPD’s 2019 Holiday Purchase Intentions Survey.