While consumers always expected a personal experience, they are also interested in convenience and authenticity, at least according to Barry Callebaut’s predictions for the chocolate market of 2014.
The sector is constantly changing, and with it, so is consumer demand. In an effort to shed light on the evolving trends already taking root, Barry Callebaut presented its insights at this year’s International Sweets and Biscuits Fair (ISM) in Cologne, Germany.